Metro Manila (CNN Philippines) — Cebuano fans were in for a treat last Saturday, September 28, as actor Jericho Rosales paid Cordova town a visit as part of the San Miguel Pale Pilsen Sari-Sari Tour.
Rosales roamed around various sari-sari stores in the province as the entertainment icon paid tribute to his roots.
The 40-year-old narrated how he grew up helping his family sell goods in a local market of his hometown in Bicol.
He likewise shared how his life experiences shaped his character today.
The San Miguel Pale Pilsen Sari-Sari Tour is the beer brand’s way of rewarding its drinkers in high patronage areas nationwide.
Rosales, who was accompanied by the beer company’s executives, personally handed out merchandise to lucky fans in Cordova.
In October, Rosales also visited Tagum City in Davao del Norte under the same tour.
“Kasama natin ang San Miguel Pale Pilsen sa mga selebrasyon, samahan, at kulitan. Kung gu sto ko makipag-usap sa barkada o sa kaibigan, uupo at makaka-isa, dalawa,o tatlong bote. Kuwentuhan lang. Ito ang brand ng bawat samahang Pilipino,” Jericho shared.
Fans from other areas in the country can expect the same projects and activities as the San Miguel Pale Pilsen tour continues.