2019/9/23/Christmas-Season-begins-at-SM Christmas Season begins at SM

Christmas Season begins at SM

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To start the Yuletide Season, SM Supermalls launched its annual 100 Days to Christmas countdown which will feature exclusive holiday activities, promos, and surprises from September to December 2019. SM also kicked off its Christmas Bears of Joy and #DearSMSanta, both centered on the spirit of giving. SM rings in the season with the new “Happy SM Mallidays” jingle and a curated Christmas playlist available on Spotify. In Photo: (L-R) Host Dimples Romana, Mr. Christmas Jose Mari Chan, Carol Sy, SM Supermalls COO Steven Tan, Grace Magno, and Chito Bauzon with (far left) the Mandaluyong Children’s Choir.

CNN Philippines (Metro Manila) — Christmas melodies wafting through the halls of SM Supermalls can only mean one thing: the Yuletide season is upon us.

Last Monday, SM Supermalls launched their Christmas countdown with a special event themed “100 days of Sparkling SM Mallidays.” Hosted by Dimples Romana, SM prepared a handful of surprises for their guests in SM Aura Premier.

To start the festivities, the crowd was serenaded by the Mandaluyong Children’s Choir.


SM Supermalls also launched its annual campaign “SM Bears of Joy.” This campaign gives customers the opportunity to share the happiness this season. by purchasing with For P200, you can get two Bears of Joy – one you can keep, while the other will be donated by the mall to their chosen charity.

As a tribute to the Filipinos’ love of Christmas tunes, SM Supermalls launched their Christmas playlist on Spotify which includes their new holiday jingle, “SM Mallidays.”

SM Supermalls also decided to give back to their customers with the #DearSMSanta campaign which is on its 2nd year. Customers just need to send over Dear SM Santa wishes and they will get a chance to be one of the 60 lucky winners who will have their wishes granted. To see the full mechanics, visit www.smsupermalls.com/dearsmsanta/.

To cap off the night, special guest Jose Mari Chan, also serenaded the crowd with his well-known Christmas songs.

With Christmas just around the corner, SM Supermalls intends to share this holiday spirit with each and every mall-goer. There will be a Pre-Holiday Sale from October 25 to November 3 with deals up to 70 percent off on selected items.

Light up the Christmas spirit and may your SM Mallidays sparkle at SM Supermalls! For more information, visit www.smsupermalls.com.