The label art, inspired by the sacrifice of frontliners

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Metro Manila (CNN Philippines) — As a tribute to frontliners in the fight against the coronavirus, Ginebra San Miguel will be releasing this week its limited-edition commemorative labels placed at the back of its Kwatro Kantos bottles.

This will showcase the medical workers, the most prominent modern day hero of this pandemic

The medical worker-inspired label design, was uploaded on the Ginebra San Miguel Facebook page last April 15.

Upon its posting, netizens and avid followers of Ginebra San Miguel clamoured to make it a label.

On May 1, to celebrate Labor Day, the gin company posted four other label designs to honor other frontliners — security personnel, pharmacists, grocery clerks and delivery people, individuals who helped the rest of us get through the lockdown.

The week after, the gin company made the decision to commemorate the sacrifice of health workers in the fight against covid-19 by serving the netizens’ requests for limited edition bottles with the label art that started it all.

In June, more than half a million of these cuatro cantos bottles will be made available in many parts of the country. Anyone can purchase the product and own this memento of overcoming in this most difficult of times. The company hopes the iconic bottle also becomes a cherished symbol of the Filipino spirit — matapang, lumalaban, ganado.

Apart from this tribute to frontliners, the gin company also donated 1.2 million liters of alcohol to different institutions when it temporarily suspended its operations to meet the growing demand for disinfectant last March.